What is it?
Weather plays a key role in influencing consumer behavior. Powered by the largest network of weather sensors, our weather triggering enables marketers to target against many weather conditions and quantifiable weather parameters including temperature, wind, UV index and weather alerts.
How it works
You can target based on the current weather and the forecasted conditions. Combined with location data, weather triggers allow marketers to provide the most contextual, relevant and tailored message to customers and tap into consumers’ moods, desires and purchase intent at any given moment and location.
- Real-time –Precise weather data ensures relevancy.
Accurate – Powered by more than 10,000 weather stations and lightning sensors.
- Efficient – On/Off triggering functions so ads are only served when parameters are met.
Results & Insights
Foot Traffic Trends and Location Targeting Spell Happy Holidays for Retail Stores
There’s no way to overstate the importance of the holiday shopping season. With Thanksgiving, Black Friday, and Cyber Monday generating billions in sales every year, creating an effective holiday marketing strategy tops every retailer’s wish list. But evolving shopping habits, the lure of-ecommerce, and an omni-present Amazon all complicate the efforts to impact in-store visits. […]READ
A Letter from Our Founder & CEO: xAd Acquires WeatherBug
Dear Friends of xAd, Today it’s with great excitement that I announce xAd’s acquisition of WeatherBug, an industry leading weather app with over 20 million unique users per month. This acquisition was made possible by a recent series E funding, which allowed us to acquire WeatherBug’s top rated and comprehensive IoT weather data. By pairing […]READ
Five Consumer Trends to Watch in 2018
At the end of every year, we stop to marvel at the changes we’ve seen and make predictions for the months that lie ahead. These two activities go hand in hand, especially when it comes to consumers and technology. Where we came from influences where we’re going, and why. This year, consumers made some big […]READ