People who have visited a specific brand or category within a specified timeframe up to 90 days.
Behavioral Audiences combine visitation behaviors with demographic information to inform different audience profiles, which define consumer lifestyle and interests.
Our Audience Manager lets you create tailored audience segments based on visitation data, behavioral attributes, demographic details, and purchase information.
Results & Insights
How we brought awareness and drove donations to the Taco Bell Foundation and its Live Más Scholarship.READ
How we increased awareness and sales of L’Occitane’s new “Terre de Lumière” fragrance and drove footfall in UK stores.READ
Is the Auto industry optimizing itself out of sales?
For decades, the Automotive industry has viewed online metrics as an important measure of marketing success. Eager to validate their online investment, auto marketers have prioritized tactics like Cost Per Action (CPA), including click-to-call and clicks to manufacturer websites, even though these tactics don’t result in a dealer visit. And for that reason alone, there’s […]READ
GroundTruth Named a Snapchat Partner: Helping Advertisers with Location-Powered Experiences
In today’s experience economy, it’s more important than ever to be where your consumers are. With 79% of surveyed teens using Snapchat, the highest of any social media app according to Statistia, brands and marketers can no longer ignore its allure—they must be there too. Snapchat’s ephemeral nature makes it irresistible to its users: photos, […]READ
How we maximised the opportunity for Timberland’s audiences to engage with their content across key touch points and drove visits to their stores and partner stockists.READ
How we used Proximity Targeting to reach BMW UK’s core audience and drive people to BMW dealerships.READ