We all know that the weather can impact our mood. Waking up to sunshine is nothing like looking out the window in the morning to see an approaching storm, whether the view is of a beach or a city skyline. At the same time, how we react to the
The age-old question of whether a brand’s advertising “works” has been put to the test by a number of brands over the past year with casual dining operator Bloomin’ Brands endorsing the method unveiled by GroundTruth this past spring with Home Depot and Applebee’s. GroundTruth (formerly known as xAd) has been
Interest in location-based ads sparked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way. Forrester surveyed 203 senior marketers in March, and one-third of them said personalizing
Snap has named GroundTruth as its latest location technology partner, as the social messaging/“camera” company seeks to sharpen and broaden its advertising arsenal. As an official partner, GroundTruth will make Snapchat’s Geofilters and Snap Ads available directly on the location marketplace’s platform through Snapchat’s API. Geo-ust: Users can now
New York-based xAd wants to be known for more than serving up location-powered mobile campaigns. The 8-year old firm is rebranding itself as GroundTruth today—a new name meant to convey the data science that marketers are increasingly relying on. “Earlier in our life we were very focused on media and
Organic beauty product and cosmetics brand L’Occitane teamed with xAd, a location-based marketing company, and digital agency Threepipe to deliver a mobile campaign for the launch of its ‘Terre de Lumière’ fragrance. The campaign achieved a 10 per cent sales uplift. The campaign, which launched in February, utilised xAd’s
Now in its 12th year, the AMR is the leading automotive marketing event in the industry. This now two day symposium brings together top speakers from both inside and outside the automotive industry, inspiring the most creative and strategic minds in auto.
Hosted by the Location Based Marketing Association, this two day event with over 500 attendees will feature speakers exploring the “location cookie” over the course of a customer’s day – from connected homes, cars and workplaces to connected stores, restaurants, sports, travel and hospitality venues – and will include
Automotive marketing has seen its share of trends, fads, and failures. As we approach the year 2020, we are faced with an industry and its marketing in transition. Join us as we take a fresh look at automotive marketing.
By any measure, the ANA Masters of Marketing Conference is the industry’s premier annual event, attracting more than 2,500 attendees. For three days, a who’s who of CMOs and other industry movers and shakers will share their remarkable stories of mastering brands and driving results in ways that didn’t even seem